Reflections on connections

The medium (social network) resembles Amazon software source code (we recommend to you these people, read their profiles).

You have to open a personal account like you would at, and boom, you start the handshakes : “Hello, my name is…”.

Personal branding 2.0. Except, when it comes to cross-cultural connection, the First and Last names in Vietnamese are in reverse.

With one or two middle names in the mix, good luck at finding your high school friends. I couldn’t. We met again in the late 80’s.

But I can’t find him on LinkedIn.

Anyhow, LinkedIn has made it as a serious site for professionals to keep in contact, keep each other updated . It is like an elevator that takes

you up to the roof top to join an exclusive party in progress.

There are a variety of personality in life, and online.

Some just show up for the event. Others want to get the most out of it.

For me, I enjoy being exposed to links that I otherwise would miss.

It’s as if through my old and new acquaintances, I have a window to a whole new world (without leaving my desktop).

And not to mention Connections of connections.

The network effect.

At some point, we will be “connection-overloaded”. Like an old teacher at a reunion, who can recognize an old student’s face but cannot recall his name.

But one thing is for sure: we will never be alone again, professionally. There will always be someone out there who needs to hire and fire, to explore an opportunity or recruit a candidate. Or stumble upon an aha moment. And most beautiful of all, when there is a shared event (9/11 or Haiti), we grieve together, as human family should.

No matter how you want to stratify this, at the core, we all want the same thing: building an enduring personal brand, in an increasingly globalized world. Competition gave way to collaboration. And the industrial mind-set is so passe in this Post-industrial age (cloud computing and mobile computing) that if we refused to change, it would be like riding a horse carriage, reading under a lantern. Ford and Edison have done well with or without the buy-in of the Amish.

For my 300 Linked- in friends, you are my Amish family. Interacting locally (on LinkedIn), while living globally. That way, I won’t be like a sales colleague who was caught staring at the office phone and said, “it doesn’t ring”. Well, pick it up and call someone. Anyone. You are in sales. And not at an in-bound call center.

And in this Web 2.0 environment, Google them first before making that call. And be sure to first Google yourself, to see it in the eyes of the beholder.



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