The age of franchise bull run.
When I said I had been to 40+ cities in N America, I actually meant, I have been to only one. The one with MacDonald, Starbucks, Walmart, Target etc…
You got the idea.
The funny thing was, per my job, I had to zero in Chinese and Vietnamese niche markets in those cities.
And within these niches, I ran into Lee Sandwiches, Tung Ki noodles, Pho Hoa, Hoa Phat Money Transfer, Le money transfer etc…
For now, it’s novelty to sit in a new establishment, place your order and self-serve your drinks (the age of prosumerism).
I ordered an iced coffee milk this morning at a local MacDonald. What I got was iced milk. And the cookie I ordered, I had to pay three times for it
(because the system doesn’t allow for customer to buy just one).
So, welcome to supply chain, branding and upselling.
And good luck with getting customer service at those places.
Indeed, one can go through life, at least here in the States, for a month without ever getting any help at all, over the phone or the counter.
See my other blog on “machine and me”.
It gets to be lonely. Hence the blog.
I hope Vietnam doesn’t get that way, at least, not yet until I can find a Carl Jr at every corner, right next to the Starbucks.