buy-in behavior

Ambivalence is a sign of maturity, the study concluded.

But an ambivalent buyer produces anxiety and uncertainty.

Here are the gist of a recent study, as published in the N Y Times.


  • Speak their mind or make quick decisions.
  • Be more predictable in making decisions (e.g., who they vote for).
  • Be less anxious about making wrong choices.
  • Have relationship conflicts that are less drawn out.
  • Be less likely to consider others’ points of view.


  • Procrastinate or avoid making decisions if possible.
  • Feel more regret after making a decision.
  • Be thoughtful about making the right choice.
  • Stay longer in unhappy relationships.
  • Appreciate multiple points of view.

Ambivalent people make good philosophers, but poor partners (in an otherwise better-off being divorce).

Case in point.

Doctors and hospitals are digitizing their billing and medical records. But many are fence-sitting. Sheer ambivalence.

Inertia.  Yes, it’s complex. But simplicity will come once one acquires a new set of routine (infrastructure solution is often messy).

Take India. The country is trying to assign digital ID for 1.2 Billion people. Biometrics.

Analytics. Number crunching. Daunting task.

I used to work with an Indian customer base, and was exposed to some of the longest last names.

12-digit ID to make sure future shortage.

I realize now we have to rely more on automation, algorithm and auto selection (SEO).

Google said it would take 300 years to achieve their goal (organizing the world’s information).

That year is 2298 .

Some sales cycles are longer than others.

I love  a black-and-white prospect. He/she either rejects the proposal right off the bet or signs up. One-call close. It saves time.

Those people often rise to the top. They know how to make decisions, and make them quickly. No regrets.

But then what is life, if not filled with uncertainties and unpredictability. A smart man would recognize that, but then go ahead anyway.

It’s called gut check.

I saw an expiration date on the milk bottle. Of course, I chose the furthest-out date possible.

I wish life choices could be that black and white, with a clearly marked expiration date. Tell that to the owner of Segway, who died in a Segway accident while beta-testing his product. The most important date to him was withheld to the last-minute. At least he ended up dead doing what he loved best.


One thought on “buy-in behavior

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s