Human ingenuity


When you see population growth which doesn’t equate with starvation, it’s a testimony to our human ingenuity.

The US has less than 2 percent of its labor force in agriculture, yet no one is without a hamburger (even when it’s thrown out by McDonald).

From Malthus to Moore, we have moved up the value chain.

The race to dominate mobile application is driving companies and start-ups to faster deploying wireless devices and software application.

No more excuses, such as  “let me get back to the office”, since office is now mobile (computer and car cultures converged).

Tablets used to be carried around by UPS men.

Then car rental companies used wireless receipt printers in their return parking lot.

And now, I Pad for everyone, everywhere.

Bio tech century ushers in longer life expectancy (hint, longer customer lifetime value).

Clever marketers would think like a customer, visualize not just today, but tomorrow as well.

Engineering has made its mark. The next century belongs to international marketers who can trade without borders.

Not just Multi -National Companies (MNC), but localized product and market development for domestic consumption (BRIC and CIVETS).

(AIG spins off its Japan branch, or Macy in Atlanta has more hat selections).

We learn more about each other, strength and weakness (Kissinger said, ” we did it to ourselves” in retrospect about the war in Vietnam).

So we learn our lessons and move on. Human ingenuity is not without pain. In fact, pain is a prerequisite.

As long as we learn from our mistakes, and factor them into future plan. The sub – prime experience for instance. It should have been limited  to a lesser share of the pie (but loan pushers wouldn’t settle for those otherwise suffice non-sub prime packages. Up-sell til we melt).

Or as President Carter kept saying, ” I should have factored in one more helicopter” – when referring to the debacle of hostage rescue attempt during his last year in office.

We made mistakes. But great men admit them, learn from them, and work them into the equation. In sales, we call it the funnel. We anticipated the many NO’s coming our way. This, we did it unto ourselves i.e. rejection and objection. Part of the job. Part of growing pain. Part of tapping into the well of human ingenuity.

As of this edit, David Brook of the NYT has a piece on “the Humanist Vocation”. Huffington Post has a piece about the anniversary of the Pentagon Papers. All learned lessons. Work that into future Syria strategy. Work that into the next app. Stop not learning and growing.

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