seeing what’s been there


Adjust your lens or change it, then you will see all kinds of things.

Even the same things, but much clearer.

The power of reframing.

Organization or organism all need to self-examine at one time or another.

For instance, after taking your shirts back from the cleaners, you might notice that even though they are clean, but they no longer have the feel of new fabrics. There lies the difference between new and clean.

Take that up one more notch. Market that might be on the uptick today, will turn mature tomorrow (hence the need for product extension or reinvention).

Toyota took a page from Hyundai which has offered product warranty, to also give two-year free maintenance (on selected models).

We all need to work harder for the money.

It makes sense for Toyota to have customers come back to the dealership voluntarily instead of via forced recall.

We will either look at the same thing in new ways, or try to find new things.

There are things about ourselves we don’t even know. Doctors can always find out these things via all kinds of test (MRI scan).

Then at the culture level, we often learn more about our culture through the eyes of  foreign journalists and tourists (a journalist observes that daily traffic in Vietnam looks like people performing circus acts every day).

One example of this is Hanoi.

Many journalists camped out to give us modern pictures of the city.  Foreigners like Old town Hanoi.  The same way I enjoyed Old Town Alexandria near Mt Vernon.

So, in Hanoi they celebrate, while in DC, people are puzzled about Vietnam Memorial structural integrity (which had a crack).

During this recession, many of us are forced to reframe, and reposition our career.

Not all can self-reinvent to get into health care, education or environment.

Meanwhile, IT companies like Dell decided to invest billion of dollars overseas where future demands are.

Welcome to a  global world where India and China consumers dictate  brand extension.

In the US the only chain that seemed to grow was Dollar stores where you can buy last year’s Christmas gift wrap on the cheap. They would rather have you store their merchandise at home, then in their stores.  A new kind of inventory outsourcing, a new way of clearing the deck. Old dog, but new tricks.

 

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