Keeping up the cool


If you watched John Lennon’s Imagine BBC documentary, you would notice George Harrison back then, and his son (as seen in a Memorial concert for George) look like twins.

Next generation is here.

Yes, they text and play games online. They are the greatest multi-taskers, whose watchwords are recycling, bicycling, car sharing.

Next generation don’t just travel to India to learn the sitar (like George). They go there to earn a degree and get their first jobs. Or go back to Mom’s couch (educational mountain debt). They are empirical (sorting out all the relevant facts).

Census 2010 indicated that new comers, foreign students included, stop coming to the US (the slowest since the Great Depression) much less staying (Fareed of TIME is an exception). Obviously something is missing here.

Time for clarity and conviction. Regressive test scores, run-away deficit and reduced international appeal. Those are not descriptive of modern-day Rome, not yet.

The answer was right in front of me this morning on Yahoo Page: the Sonata and its best crash test, and another article (perhaps to appease contrarians) on “why I do not like an Ipad for Christmas”. One article denounces an American invention, the other promotes a Korean-made vehicle.

We need to learn from those who do well. What are the best practices, why a product elicits so much response (tactile friendliness?). I remember just a few years back, Hyundai got a marketing problem.

Then they brought in a new guy down Southern California. And in half a decade, we see Hyundai, Samsung etc.. at the top of the chart.

As a brand, the US should focus more on its core strength in Hollywood, Silicon Valley and Alley, and Disney/Last Vegas. In short, pleasure and leisure business.

Having been a rich country for so long, the US can show the world how to splurge.

Let the good time roll. Work, earn and save are not our core competencies.

So let’s not pretend to major in the minor. As the saying goes, “marry a Japanese wife, stay in a French house and indulge in Chinese food “. Every man might not vote, but each knows what’s best for them. All things must pass (as a G.H. song goes), but the next generation will have a hard time keeping up with the cool (“I really want to see you Lord, but it takes so long my Lord, my sweet Lo”). Just look at the price tag….in the neighborhood of 1.3 Trillion and counting.

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