“Being There” was first released years ago.
Peter Sellers portrayed an illiterate gardener who had been walled in all his adult life.
His only window to the world was through the TV screen. Hence his speech and demeanor replicated sound bites and screen gestures (awaiting for a “cut” to commercials).
Shirley McClain played a society lady who picked him up and “My Fair Lady-ed” him.
His gardening analogies propelled him into being a Washington insider (political pundit).
I thought of this movie when I read about a homeless man turned business man yesterday. Ted Williams from Cleveland streets with a voice-over talent got discovered and given a hair cut for a second chance in life.
I wonder how long that baritone voice last without a script.
We are living in a complex and over crowding world. The audience is fragmented, and their ability to cross check is up to the minute.
It’s nothing like in the days when newspaper men had to stand at the dock side waiting for the shipping news.
Yet speed aside, we expect in-depth analysis, and historical framework to place news in context (for instance, Tea Party, is it a new Moral Majority? Iran new American hostage, a return to Carter-era crisis? Wiki Leaks, another Pentagon Papers? Gaga, Madonna reincarnated? Ted Williams, the American answer to Susan Boyle?)
Twitter and Tumblr, fact checking and spell checking.
It’s the age of “being here” not “being there”.
It will take more than a pretty face, and a Bloomingdale power suit to make a man or a woman, gardening analogy or hunting analogy. I hear the floor director yell “cut”.
Nothing is new under the sun. Only once in a blue moon, we got an eclipse (merger). As of this edit, Yahoo is making bold moves.
Take a step back historically and contextually, you’ll see that it’s just a new spin on an old script. This time, even sound bites might not capture digital natives’ attention. You gotta to have video bites, sort of Being Here. Peter Sellers and his butler’s hat is now old school.
He needs a mobile strategy. Where ads appear simultaneously for a multi-tasking generation.