Technology doesn’t sleep, but we do.


I had my share of empty TV studio, that is, between broadcasts (6PM and 10PM). Now, there is no recoup time. We have evolved to Office 365, with servers resided in the “cloud” instead of the (telco) closets. Mobile working has evolved from CB radio, to Motorola brick phones, from Skypage to Skype chat.

Cryptography moved from a code book to complex self-improved algorithm (Amazon shopping experience : buy this + this = this.)

Pop-up ads even have a “K” for keep (time-shifting ads), while some companies are now offering a service to measure your Twitter‘s scores (influencer’s graph).

McLuhan was on the mark about “the medium is the message.”

Dot.com domain was just a start.

ICANN is opening up more domains.

And within a few years, we will be inundated with dot.this, dot.that, same way we now have with mobile phone area codes (which used to have a zero and a one in the middle of the three-digits).

As with cable TV channels where pundits feel the need to fill the emptiness with noise, new technologies such as Twitter and Facebook (and Google Plus)  will challenge us to come up with “sound bites”. Our attention span has evolved from attending for hours on end under preacher’s tents to today’s tweets.

Our brain has learned to process messages and images much quicker.

Bum, here is a Bieber’s (Be Bop a lula), Bang, there’s a GaGa (innocent like a Chic out of her egg-shell).

Good thing that we can upload and talk back. But not for long, just 140 characters.

You can tweet again, but it won’t be a part II of an earlier tweet. No guarantee.

So we learn to tame new technologies, and cope with their sheer availability.

User-generated content. BTW, from Page One, a documentary on “a year at the New York Times”, journalists on Charlie Rose, commented that the paper was now in better shape than it had ever been.

So the proliferation of citizen-journalists doesn’t threaten or dethrone existing media. Not when it’s the NYT.

Meanwhile, I keep reading volumes of “likes” from one Facebook friend.

All of a sudden, I miss my solitude in a broadcast studio when show’s over.

Lights off. Let’s go home. We need some sleep. The audience already turned off their sets.

In Vietnam, they would put back the Indian poster for white balance.

I guess it’s called the “sleep mode” because studio cameras need longer warm-up time. In today’s parlance, it means our influencer’s scores got dropped a bit when we are offline. The real self needs rest, so the virtual self must give.

Advertisements

One thought on “Technology doesn’t sleep, but we do.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s