Neon God


” People bowed and prayed, to the neon god they made” (Sound of Silence now inducted to

the American Museum as Classic American Sound to be preserved).

Meanwhile, we spend an average 8 hours per month on Facebook, “the cathedral they made” (same amount of time people attend church services).

Twitter is not addictive. Facebook is.

Via the latter, we learn about people and companies, and the company they keep.

Those “likes” and snippets keep trickling in, like rain drops that Pavlovian-condition us to salivate.

Facebook works well with Youtube. One-two punch.

The video link is right there, ready to be viewed.

While Twitter is like a news feed, Facebook has become our trusted source of recommended entertainment and enlightenment.

Family photos and commercial photos both pop up indiscriminately.

It’s all in the pipe, and we open the floodgate, willingly without reservation (after all, we “friended” them in the first place).

What in the beginning resembled child’s play now commends global attention and respect (our next Steve Jobs).

It’s like a Casino, Cathedral and Community theater all in one.

While Ebay might be the largest bazaar, Facebook has become the Neon God (the Bubble of our own making) to which people bow and pray.

The platform has become the prophet.

The medium, the message.

8 hours a month, forever and ever, world without end.

http://www.time.com/time/business/article/0,8599,2095516,00.html

In restless dreams I walk alone…. and the voices of the prophets are written on subway walls, Facebook walls, and whisper’d in the Sound of Silence.

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