On Persuasion

Lights, sound, camera, ACTION!

He is back, still with “Don’t Stop Thinking About Tomorrow” for an entrance and an exit punch line “the Union, as conceived and committed to by the Founding Fathers.”

He systematically laid out the choices, an either-or.

He mentioned the opponent’s alternate universe , where 2+2 might not = 4.

Or…4 more years.

He wanted us to do some gut checks: are we letting them “double down” on ” trickle-down”?

Are we going to rob Peter (handicapped and seniors) to pay Paul (oil rich countries and outsourcing nations)?

Do you feel it? Maybe not yet. The lagging effect (from Fact to Feeling) of a barely resuscitated economy.

Against the Red, White and Blue background, and with proper acknowledgment of key supporting cast (Michelle, Biden and Hillary) while the cut-away shots kept showing Clinton’s First Kid (reminded me of the Kennedy’s clan,  just as Clinton’s goodbye  evoked Carter-like statesmanship) and seamless delivery of a well-crafted value proposition, President Clinton once again established himself  as a premier speech Master, if not, Magician.

He was more in control this time, but still on occasion, showed some emotion (I believe). And no doubt, he does care more for the world (Haiti) then just America, whose leadership in Education has slipped a bit (to no. 60).

I majored in Communication. Specifically, media. And I know a good speech when I see one. This one is for keeps.

Just as Reagan who concluded his reelection speech with a stunning visual “a shinning city on the hill, …” as he recounted a drive on 101 from Santa Barbara to San Francisco. Television tends to favors telegenic charisma (Kennedy over Nixon) and irresistible narrative (A man from Hope).  And we prefer personalities who can tell stories (not just sound bites) that make us feel a lump in our throat.  Last night’s speech at the Democratic Convention delivered a bowl full. Truth that hits home. Music that resonates. And a pitch that gets us on our feet. We need ALL the help, from both voters and viewers. I just know that speech was best in class. We communicate, cooperate and celebrate. Especially in hard times. Now we know who we are by the choice we made of our leaders. Both sides draw a nice picture. But this one spins really good and sounds really good. Talking about persuasion. I still believe in the idea of America, not Exceptionalism, but one as I would expect it to be.

When in doubt, bet on America, exceptional or not.


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