Trading down: Gap to Goodwill

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You know how good the economy is by seeing how many Hummers are on the street. But we 2.5 per cent growth 1Q 2013, we go from Hummers to Hyundai, from Gap to Goodwill.

With 90% debt level, half-a-million debt per man woman and child, trading down is the least of our worries (Patriotic millionaires asked to pay more tax, instead of token donation of used computers or running shoes for write off).

Meanwhile, BRIC countries push up energy and environmental demand resulting in higher food costs.

Every summer, a bunch of senior citizens died of head exhaustion in their lonely Chicago apartments.

We said Goodbye to Dr Death. You can catch Al Pacino portraying him on HBO.

Here is our near-term play-outs : consumers retrenching i.e. value-shopping (Costco, Wal-Mart), the reincarnation of IKEA (renters nation) and office furniture, DIY online shopping (prosumerism meets e-com). In Micro Trends, the author already noted the return…

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