Tri Tang of Orange County was holding up his Smart Phone to do some comparison shopping in real-time. Faster chip speed (compressing more data into less space), improved supply chain and lean manufacturing from world’s Super Factory in our post-recession era gave birth to Super Shoppers.
I went out to buy a car yesterday (I did my part). As a consumer, I found old media (classified ads for loss leaders and radio commercials) irrelevant. With Autocheck, Autotrader, Carfax and Carmax (super store), shoppers are now more informed than the sales person whose answer is “let me check and call you back”.
Super shoppers ask questions not to seek information. They ask for a confirmed response. Stores and “associates” will…
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