A few years ago, TIME’s Person of the year got a face with a name. In fact, he manages to drag in a billion faces and names with him. The last time someone wearing pajamas in public yet got that much publicity was John Lennon (who invited the press into his honeymoon suite).
Mark was told to attend one of the VC meetings in pajamas (talking about sabotage).
Facebook personalises the impersonal Web. Between Facebook and YouTube, we see a bottom-up movement that gets endorsed by enterprises (latest McKinsey research shows enterprises who adopted social media came out ahead).
To make media “social” we first need to put a name to a face.
Then, slowly, we learn about that person through his/her social graph (evolving profile). It is another message altogether i.e. with subtext like “I am cool”, “I am with it”, “I am in the know” albeit starting…
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