If I were the man who sold my company for almost a Billion dollars, I would go off to Rock concerts around the world, instead of sitting down to write a book.
But Zappos former CEO thinks differently. He wants to go on a crusade. That crusade is to “deliver happiness”.
Moving people up the Maslow‘s scale, customers and employees alike.
Bezos saw the potential in Zappos.
So they deliver shoes with return/exchange No Question asked.
Nordstrom in a box.
Shoes and ties used to be made in Italy.
Now in China.
As the costs of production go down, competition goes up, companies like Zappos-now-Amazon, deliver the intangible “and the shoes is you”.
Verizon’s campaign “you rule the air” resonates “Empire of the Air” (back then, it refers to radio spectrum).
So, we are down to ads which speak of either You or I (Ipad…
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