Luxury brands beach-heading VN


3fives (555)

It started with Gucci and LV. More will be coming to test the warers, from McDonald to KFC , from Starbucks to Burger King.   Everybody is into location, location, location. I look at the city as if it were a big fairground, where interested parties are staking out their prime real estate. Flag and flip.

Both AE and Abercrombie are selling well among the youth segment (XS size).

And Hollister also (if they only knew what cow country the place was in No Cal).

Floating dinners on the Saigon River facing an Japanese alley.

In the backpacker’s section,  Lonely Planet guides are sold and read like bibles: “don’t drink from tab water”, “make sure you visit the Cu Chi Tunnel” etc..

And “The Sorrow of War” by Bao Ninh, available as cigarettes sold in open boxes.

Westerners love Vietnam. It presents a challenge to…

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