I am “FONT” of you


3fives (555)

The New Zealand health-care admin lady wanted to go for broke with her emphatic mode (ALL CAPS).

She got what she had wanted: people’s and the court’s attention. Fired, compensated but out of a job.

http://tech.yahoo.com/blogs/null/148175

To make sure forms were filled correctly, she applied a new tactic, ALL CAPS, and perhaps not without a dose of her own rudeness. People were made to feel “small” , their intelligence insulted. It’s her cheap “high” at the expense of  co-workers. It’s like the Bad Behavior Brigade who try to patrol the Parisian streets for Urine Sauvage where it says:

“DO NOT URINATE HERE”.

The court sided with her, not her employer.

It’s all in the font.

IKEA changed its font on the “I” and got complaint mail.

This reminds me of Readers Digest, especially the large print issues, which has just filed for bankruptcy and will be available…

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