Troubles are everywhere these days:from Ferguson to the Far East, from Western Africa to Western of the US ( from Ebola to earthquake).
So are ideas, actionable or academic. What we need is a good problem, one that is challenging, and must be solved together.
The kind of problem that defines our purpose in life.
A while back, we saw “cause-related marketing” (incidentally, non-profit and charity sectors grew in double digits during recent Recession). Don’t be evil!
Amazon found its problem: how can packages still be delivered on Sundays.
Bill Gates and Melinda Foundation: children vaccination on a global scale.
We need to cut through those distracting noise and voices, to find those problems.
From then, problems are synonymous with opportunities.
Bring it on! I am a problem-looker, coming to the neighborhood near you.