Looking for a problem


Troubles are everywhere these days:from Ferguson to the Far East, from Western Africa to Western of the US ( from Ebola to earthquake).

So are ideas, actionable or academic. What we need is a good problem, one that is challenging, and must be solved together.

The kind of problem that defines our purpose in life.

A while back, we saw “cause-related marketing” (incidentally, non-profit and charity sectors grew in double digits during recent Recession). Don’t be evil!

Amazon found its problem: how can packages still be delivered on Sundays.

Bill Gates and Melinda Foundation: children vaccination on a global scale.

We need to cut through those distracting noise and voices,  to find those problems.

From then, problems are synonymous with opportunities.

Bring it on! I am a problem-looker, coming to the neighborhood near you.

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